PPC Basics & Optimal Campaign Structure (1h) David Zimmermann Updated November 10, 2017 16:09 Follow Franz Jordan, CEO of Sellics, walks you through the basics of optimal PPC Management and Campaign Structures: Related articles PPC Manager - Tutorial (8m) What are possible reasons for data differences between Seller Central & the PPC Manager? How does the ASIN Reverse-Lookup work and why does Sonar not display keywords for some products? What is the best way to place your keywords and what limitations are there? Where is the Performance data pulled from and which specific rights are given to the user? Comments 0 comments Please sign in to leave a comment.