Spaces - No Commas, No "Quote" Signs or other Special Characters
Single words must simply be separated by spaces.
dog house wood winter garden
Every Word Only Once
It is sufficient to only enter all unique words once accross all the 5 rows. It has no effect to enter them twice or more - neither positive nor negative.
If the word is already within the product's title, repeating it in the backend keywords is also not neccessary.
Chosen Row Irrelevant
It does not matter in which of the 5 rows the keywords are placed. They are basically just one long row.
Row 1: dog wood winter
Row 2: house garden
In this example the product will also be found when a customer searches for "dog house winter", for instance.
The order of the keywords only matters within the Title, Bulletpoints and Description, as these are publicly visible, should "sound good" and be easy to read.
It is perfectly fine to enter the words in lower case letters, although you may also choose to write them capitalized. It is of no relevance.
For example, "dog house" and "Dog House" will lead to the same results.
Include both Singular + Plural Versions & Filler Words
According to Amazon it is supposed to be enough to only enter one of the two versions and not necessary to enter filler words. In reality though this is often not the case. It is therefore recommended to simply enter both versions as well as any filling words to stay on the safe side.
For example, enter both "dog" as well as "dogs".
Also, enter words such as "for" or "and" at least once, to be sure you are found for searches like "house for dogs".
Enter as Many Relevant Keywords as Possible - Keep Limitation in Mind
In general all keywords related to the product should be added. For most product categories this is limited by 250 Bytes though - learn more about this here.
All of this is described in more detail in our Blog (click here!).