Two factors play into generating more sales on Amazon: Traffic & Conversion Rate
Both factors can be heavily influenced by sellers.
Increasing Traffic (sessions) for Products on Amazon can be achieved with:
- Keyword Research & Optimization
- PPC / AMS (Amazon internal Marketing)
- External Marketing (Social Media, Forums, Influencers, Homepage)
- Click-Through-Rate Optimization (Main Images, Title, Prime, Price, Rating, Brand)
Increasing the Conversion Rate for Products on Amazon can be achieved with: