Different Logics of PPC Sales Attribution
As customers may click on a product, save it in their shopping cart (or browser) and buy it one or more days later, PPC sales can often be attributed to two different days:
- the day when the product was actually bought
- the day when the click on the (sponsored) product occured
PPC Manager - Logic 1: Attribute PPC Sales to Day of Purchase
The PPC Manager (and Campaign Manager in Seller Central) will summarize the PPC sales just as they come in daily, irrespective of when their respective clicks had happened before.
Profit Dashboard - Logic 2: Attribute PPC Sales to Day of Click
When looking at their profit, sellers would like to know how their PPC costs from a given timeframe stack up against the sales they resulted in - even if these sales came days after the respective click.
Sellics therefore shows all PPC sales which resulted up to one week after each click in the viewed timeframe. As this increases the overall sales figure in the viewed timeframe, the organic sales have to be reduced by the respective amount of PPC sales where the purchases were actually after the viewed timeframe.
This way it can be guaranteed that the overall sales & profit summary remains intact.